Tuesday, August 19, 2008

Condom, Condom Ringtone

In order to promote safe sex and awareness of HIV/Aids, a cellphone ringtone that features an a cappella chanting "Condom, condom" has been launched:
The a cappella ring tone features a professional singer chanting the word condom more than 50 times, a playful approach that public health activists hope will spark discussion and make condoms more socially acceptable. "We've made a conscious effort to move the concept of the condom away from negative association, like HIV and sex work," said Yvonne MacPherson, country director of BBC World Service Trust India. "Condoms are actually health products and if you have a condom and you use it, you are seen to be smart and responsible."...The BBC group, which is funded by The Bill & Melinda Gates Foundation, hopes the condom ring tone can make people in India more comfortable with safe sex issues.(timesofindia.com)

2 comments:

Anonymous said...

And if you have a condom ringtone and you use it, you are seen to be...?

But maybe it will help.

sang said...

Hmmm . don't think it's going to work the way they want it to.