I love creative marketing campaigns, and I think P&G is really smart to recognize a niche group watching the Olympics-- the moms. I mean, I don't relate to this commercial directly cause I'm not a mom yet, but my own mom loves this one, and she totally agrees, so I think P&G is really striking a chord. In fact, I do think this commercial is true in a lot of ways, cause even though I'm an adult in my mid-20s, my mom still gives me smooches and treats me like a kid (um, not of the weirdo, dysfunctional family kind, but in a cute way..). Anyways, as the Olympics draw to a close (not before Queen Yu-Na skates tonight!!), watch this and smile. And go hug your momma.
Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts
Thursday, February 25, 2010
To Their Moms, They'll Always Be Kids
Monday, February 8, 2010
Super Bowl Ads: The best
As Julia said in her post last week, I too am a fan of Super Bowl ads, especially because I like anything that can hold my attention for a minute or less. I was actually pretty into the game this year (YAY Saints!), but I was on the lookout for some great commercials. I don't think I was blown away by anything this year, but the below are some of my favorites.
Google
This is my FAVORITE of last night, and one of my favorites ever, dare I say. Simple, charming, moving, and pretty much sums up the Google brand and purpose in one minute, which really is what an effective ad should be. A love story told through a series of google searches, it was incredible storytelling, and probably more romantic in that one minute than some 2 hour rom coms. Amazing. Genius. Love Love Love.
Snickers
How much do I love Betty White? For an 80 some year old, she is still a firecracker who is adorable and feisty and just plain awesome. I cracked up at this ad, in which she is battered around on the football field and gets to use the line, "That's not what your girlfriend said." Hilarious.
Bud Light
Umm. I freaking love auto-tune. I know, one of these days it will no longer be funny, but until then, I am still gonna laugh at the ridiculousness that is T-pain auto-crooning, "Pass that guacamoleeeee." HAHAHAHA.
Late Show w/David Letterman
And of course, the most talked about ad this morning is the Letterman-Leno-Oprah 10 second commercial that put the rival late-night giants in the same room. Apparently a lot went into ensuring this was kept under wraps, including Jay sneaking into the Letterman studios in full disguise to tape the spot. Totally surprising, and pretty funny.
Wednesday, February 3, 2010
Gettin' Psyched for Super Bowl (Ads)!
On Sunday, millions(?) of people will be huddled around their HD TVs watching two football teams play against each other to win a bowl of sorts.
No? Hm ..
I honestly had no idea that the Super Bowl was this coming weekend, until a friend asked me if I had any plans for Sunday. I told him that I don't plan for things I don't care about (sorry, football fans), but he enticed me with my one weakness: commercials. With that said, I know that I will be glued to my TV, solely for the Super Bowl ads (YEAHHHHHH!)!! Millions of dollars spent on ads during a football game between teams comprised of players who get paid millions! That's my kind of Sunday!
Entertainment Weekly did their list of 11 Best Super Bowls Ads Ever and it's getting me super psyched for the big day!
Personally, this Fedex commercial is a fave, mainly because Cast Away was such a memorable movie for me:
Monday, April 6, 2009
Stop smoking and you'll make this child stop crying
Anti-smoking ads are typically supposed to unnerve you and tug at your heartstrings. After all, without some kind of powerful effect, are you really going to consider giving up an addictive habit you've been harboring for months/years? The latest anti-smoking ad put out by the NYC Department of Health has been generating a lot of heat since it first started airing 2 weeks ago. It's of a little boy who gets separated from his mom and starts crying. The tagline is, "If this is how your child feels after losing you for a minute, just imagine if they lost you for life.” The reason for the controversy lies in its exploitativeness, (I know that's not a word...)- the boy is young, and I don't care how precocious of a child actor you are, it doesn't look like there's acting involved here. The boy is genuinely scared that he just lost his mommy. Is it worth causing trauma to this little child, albeit only for a few seconds as the makers of the ad contend, to induce real emotion and make the emotional punch of the ad that much greater?
It seems to be working, in just the amount of feedback it's generated so far. I don't pay much attention to commercials, but even this one caught my eye when I first saw it. And unlike other anti-smoking ads (like the guy with the hole in his throat or the fingerless lady), you have no idea where this one is going til the end. Does this ad offend you as it has for a lot of people? See for yourself:
Tuesday, March 17, 2009
Ad of the Day: Worst.Idea.Ever
I don't know about you guys, but I used to feel super uncomfortable when I'd be watching tv with my guys friends, and an effing tampon or maxipad commercial came on. Regulating heavy flow? Um, try explaining that to your guy friend :x
(Though, as of recent, whether they like it or not .. I openly talk about that junks with the boys!)
Anyway, now that I've finally gotten over that awkwardness .. some stupid ad agency had to go ahead and ruin it for me, ALL OVER AGAIN.
Behold .. a drafted campaign idea for o.b., integrating vampires (thanks to the Twilight phenomenon):
Subscribe to:
Posts (Atom)
